The world's number one selling blended Scotch and the preferred choice of whisky lovers every where. Johnnie Walker Red Label is a full-flavored spirit that is a blend of Highland malt and Lowland grain whiskies. Red Label was originally created in 1909 for the new Scotch drinker who was inclined to mix whisky with ice, water, soda or in a variety of cocktails. By widening the range of whiskies used in his father's Old Highland Whisky, Alexander Walker developed Red Label as a smoother and lighter alternative - this was a break from the traditional deeply flavored, full bodied Scotch whiskies of the past and was considered a more approachable drink. By 1920, Johnnie Walker Red Label had become the first truly global drinks brand, sold in over 120 countries. In 1933, the company was granted a Royal Warrant to supply Scotch to King George V, and the company has remained an official purveyor to the British Royal Household ever since. In 1996, Johnnie Walker Red Label won the Gold Medal at the International Wine and Spirits Competition, having previously picked up Silver Medals over three consecutive years. It has also consistently garnered Gold and Grand Gold Medals at the Monde Selection Awards.
Tasting note: Noted for its pungent aroma and smoky character. The addition of Talisker as a keynote malt is evidenced by Red Labels ability to retain its power and remain undiminished by careful mixing or similarly, to be enjoyed straight. The whisky has an excellent roundness and length. Soft peaty finish. A benchmark for blended Scotch Whisky. 40%alc./vol. |
